Monday, April 22, 2013

Sexist vending machines

Tokyo lives easily with its thousands of vending machines. Commuters scurrying through Shinjuku Station know they can pick up a cheap, healthy breakfast from a vending machine dispensing fresh bananas or sliced apples.

On a gloomy day there might be a choice of six kinds of hot soup. If you're caught in an unexpected shower, a vending machine will sell you a cheap umbrella in your choice of color. Or a necktie for an unscheduled meeting. Or a bouquet of flowers to present as a gift.

            One of the new vending machines. The machine displays pictures of products it calculates are most likely to appeal to the person trying to decide what to buy.
But now a whole new kind of vending machines has begun to appear in large Tokyo stations. These new machines are equipped with a camera and are programed to determine whether the person standing before them wondering whether or not to insert a coin is male or female, young or old, and to use this information together with knowledge of the season of the year, the time of day, and the temperature to present the potential customer with a range of choices which it has calculated they are most likely to respond to. A man, for instance, might be offered a cup of black coffee, if it's late perhaps laced with brandy; a woman might be offered a flute of Champagne with four minutes of Chopin as background music.

The next level in vending machines, it would seem, would be to offer ninety seconds of psychological counseling, depending on how fast the customer has approached the machine, how confidently he or she has grasped the vending machine's proffered hand, and the tenor of their voice when instructed to read one of the phrases they choose from a list the vending machine offers…

- Erika 

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